The Oraglass token: now the brand trademark makes the fourth business unit in addition to the three pillars. It comes in a form of a display vessel to symbolise Oratiloe’s shape and the story it tells. The token as pictured, edifies the definition of the Oraglass and clears its difference from the hourglass; while the hourglass is defined as a measure of time, the oraglass is defined as a measure or shape of time from nothing to abundance. The token is now produced and is to be distributed in the market for sales.
This makes the Oraglass Silhouette a body shape out of the ordinary, one to be celebrated in meaningful ways of advancing the course of development through visionary business strategies. The Oraglass Silhouette business strategy of focussing on women empowerment was enlightened by research findings that revealed that women are still lagging behind on issues of development and considering that the envisaged economic growth requires the full utility of the available human capital, women empowerment stood key.
The art work serves therefore to provoke thought into what to do to bring about the desired change, to put a stop to the tenderpreneur spirit that presents a threat to the future of this nation.
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